Why are Android users less engaged than iOS users?
Giga.com Mobile has published a interesting analysis of IBM data from the latest Black Friday shopping traffic and tries to find some answers of the question: “Why is iOS still so dominant?”
IBM said that 77 percent of mobile traffic on Black Friday came from iOS devices. This despite the fact that Comscore said that Android has 52.5 percent of smartphone subscribers while iOS has 34.3 percent. Some of it comes down to the iPad, which is still the dominant tablet and produces the most traffic compared to iPhones and Android phones. But like the iPhone, the iPad exhibits outsized usage patterns beyond its actual marketshare. Gartner said in the third quarter, iPad shipments have dropped to 50.4 percent. But IBM said it contributed 88 percent of the tablet traffic over the long weekend.
Link to the article: http://gigaom.com/mobile/why-are-android-users-less-engaged-than-ios-users/